Our Mission & Team

Building trust through quantitative credibility assessment in digital journalism

Our Story

Founded with the vision of restoring trust in digital journalism, Content Credibility Metrics emerged from extensive research into audience perception and information integrity across news platforms.

Our journey began when our founders recognized the growing need for standardized metrics to evaluate content credibility in an increasingly complex digital landscape.

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Our Mission

To establish transparent, measurable standards for content credibility that empower both publishers and audiences

Quantitative Assessment

Developing systematic approaches to measure audience trust through engagement quality analysis and source verification protocols.

Disinformation Mitigation

Creating strategies and tools to identify and reduce the spread of misleading information across digital news platforms.

Editorial Transparency

Establishing protocols that promote openness in editorial processes, building sustainable reader relationships.

Our Team

Experts in journalism, data science, and digital media integrity

Cleora Purdy
Cleora Purdy

Research Director

Leading our quantitative analysis initiatives with 15 years of media research experience.

Holden Bruen
Holden Bruen

Data Scientist

Specializing in engagement metrics and audience behavior pattern analysis.

Dr. Keyon Treutel
Dr. Keyon Treutel

Editorial Standards Advisor

Former journalism professor focused on ethical reporting and transparency protocols.

Jamaal Ondricka
Jamaal Ondricka

Technology Director

Overseeing the development of our credibility assessment platforms and tools.

Cali Schoen
Cali Schoen

Communications Lead

Managing stakeholder relationships and public understanding of our methodologies.

Join Our Mission

Collaborate with us to advance content credibility standards across the digital news landscape.

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